Jimmy Yates of Essence Drift team, based out of Texas, came looking for a branding piece for his growing automotive company. He specializes in salvaging all the great and worth-while parts left on chassis that have seen better days. By supplying the automotive scene with parts they need he’s able to help by keeping the worth while chassis still going!
What better way to have his brand than paying homage to an old-school style. This logo was very much influenced by the typical brick and mortar automotive shop back in the 80s and 90s. Paying close attention to the singular pastel colours and limited ability in shapes.